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Our biggest event of the year is undoubtedly our Christmas cross stitch Advent Box and SAL, and we're delighted to reveal that the wait is almost over! Last year our Advent Box sold out in just 48 hours, and this year we expect the same thing to happen.
Consider this advance warning so you're ready to pounce as soon as it's released on 14th July. But if you want to get your hands on it first, keep reading....

This year's box is our most magical yet. Inside you'll find 24 individually wrapped gifts, one to open on each day of Advent and the perfect run up to Christmas.
Inside our cross stitch advent box you'll find:
You choose your preferred fabric, either 16 count Aida (perfect for beginners and intermediates) or 32 count Linen (ideal for expert stitchers).
Our Advent Box always sells out fast, so keep reading to find out how to gain early access a full 24 hours before it's available on general sale.
Alongside the Advent Box, we'll be running a brand new Christmas Stitch-a-Long and it's a bright, colourful festive design that we are absolutely in love with and know that you'll love it too!
This is a four-part SAL and we'll be releasing a new section every fortnight over eight weeks, so you can stitch along with our wonderful worldwide community. Missed the start? No problem, any previously released parts will be delivered straight to you automatically so you can stitch at your own pace, regardless of when you join or get started.
The very first part of our Christmas SAL will be released on 12th October 2026.
Whether you're all-in on the full experience or just want to join the festive stitching fun from £15, there's a place for you.
Given last year's box sold out so quickly, we've decided to provide an early access opportunity to give you the best possible chance of getting your hands on our Advent Box.
All you need to do is visit our early Advent access page, pop in your details, and you'll be given the opportunity to buy your choice of Advent Box a full 24 hours before it goes on general sale.
We can't wait to stitch the season with you! 🎄🎁🪡
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